AICE Media Studies

  How does your product use or challenge conventions AND how does it represent social groups or issues? In my generation, R&B is extremely popular and it is one of the mainstream genres. Prior to filming, I watched videos of R&B artists like Brent Faiyaz, Jhené Aiko, and SZA. These brought major inspiration to what my group's music video would look like. One thing about R&B music videos is that the video does not generally have to match up with the song's story. This was odd to me at first but it allowed our video to have fewer restrictions. So, we followed the idea that the song lyrics do not have to match the story of the video. The majority of our shots were the same as the videos I had researched. Such as aerial shots, zoom, wide shots, close-ups, tracking shots, and more.  The song “Infrunami” by Steve Lacy is a heartfelt song about the pain someone experiences after losing someone you care for and wanting them back. It is a reminder to cherish what and who yo...

Here is the final result of all the hard work that me and my group have been doing for the past month. I hope you enjoy it! Thank you!!

 Welcome back to my blog Camination!!!  After all these blogs we've finally reached the final production blog. In this last blog, we will discuss the continuation of the editing.  As I've said before Lyne is in charge of the majority of the editing. However, the rest of the group is also pitching in ideas. We began picking out the perfect scenes for the video to make sure we all agreed on what was going to be in the final shot. Communication is key when editing a music video, so it is very important that we all collaborate as a team.  We have to make sure that we consider the rhythm and mood of the song when choosing shots and transitions. To enhance the visual impact of the video we are thinking of using effects and color grading (a process of editing film to make the video feel more vibrant.) At the end of the editing process, we will go back and "color grade" the video to create a consistent look and feel. We all agreed that we would use common editing techniques ...